If 1 is the loneliest number, 2’s company, 3’s a crowd then 4 is just freaky naughty. The basic core of your organization social media following should consist of the group types below. If not… Quit Hitting yourself

First group –Key Influencers. Key Influencers can be big celebrities or people who have a lot of clout within your niche.

Second group – Engagers. This group is opinionated. They are looked at as informed and trustworthy and they generate a ton of posts and tweets.

Third group – Multichannel Consumers. Multichannel Consumers engage online but also like offline touch points such as phone calls, mailings and events.

Fourth group – Standard Consumers. The majority of people who participate online are Standard Consumers.

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