We @ DroppingJaws.com have taken notice to the niche market of cause marketing which continues to be an unattended market but we feel its a gold mine for marketing and advertising firms trying to make a name for themselves. One of our sponsor Agapecean Marketing Firm LLC (www.agapecean.com) a for profit "Cause Marketing agency has brought to our attention the lack of adequate…
In the words of former Georgia Tech football coach Bud Carson, the creator of the Cover-2 Defense scheme and orchestrator of the infamous Pittsburgh Steelers "Steel Curtain Defense. "We didn't have Gatorade. That made the difference." According to William Perreaualt and Jerome McCarthy author's of Basic Marketing " A Global-Managerial Approach" 15/E states the following about successful…
With advertising budgets at an all time high still. Some companies still don't get the beauty of simplicity. We @Dropping Jaws are finding more and more commercials are over the top with flash and special effect but are leaving consumer at a crossroad wondering what type of product is being sold to them and what type of experience comes along with…
In this line of work seeing is believing. With the world basically at your fingertips the need to be efficient is a must. Every time is the first time to introduce your organization to a potential supporter. As marketers of the not for profit sector, we must fight the need to post pictures and…
Those of you that are seasoned veterans of droppingjaws.com are familiar with our previous post "That's the way the cookie crumbles" if not click on the link below to get caught up http://droppingjaws.mobi/?p=60 OK, now that everyone is on the same page. Lets go into greater detail about the commercial above, for some of you this is…
