Well for those males  “who  keep their eyes on the prize” Summer’s Eve has finally unveiled what men for centuries have be eyeing and dying for… Vaginal Wash ???  well we @droppingjaws.com  like always will  keep our attention on the marketing and advertising aspects of Summer’s Eve campaign.  This new edgy approach has created more conversation if not around your local watering hole at least in marketing and advertising community. Summer’s Eve latest campaign ‘Hail to the V” has many women and minorities hot and bothered but not in the sense most would think about when discussing vaginal wash. Many viewers have discovered racial undertones in their latest attempt to unite women of different  ethnic groups  under the  “Hail to the V” regime .

How Summer’s Eve managed to offend 4 minorities groups ( African Americans , Latin Americans, Euro Americans and Women) in 1 ad campaign (Hail the V) is a dropping jaws moment in its self. Once again in pursuit of creative and innovative marketing and advertising material our industry has managed to offend the very same people that we want to attract. More and more campaigns are receiving negative fan fare this type of reaction makes you wonder what happened to traditional marketing research methods like surveying or valid questionnaires ???

These have shown to be tried and true tactics used in marketing and advertising for decades even dating back to product development Juggernauts Proctor and Gamble who implemented the “field girls”  to conduct door to door surveys to ensure that they were creating exactly what the customer wanted.  Checkout the links below to see how others view Summer’s Eve latest campaign.

http://articles.nydailynews.com/2011-07-20/entertainment/29814410_1_adrants-black-hand-yi-yi

http://www.adweek.com/video/summers-eve-leopard-thong-133689?auto

http://www.adweek.com/video/summers-eve-lady-wowza-133688?auto

http://www.adweek.com/video/summers-eve-bff-133690?auto