[youtube=http://www.youtube.com/watch?v=Qcv1L-id5wU&fs=1&hl=en_US]

So let’s get this right alcohol is being passed around the hospital. While doctors are operating, patients being wheeled in the hospital, and nurses attending a party during patients visiting hours. Nobody has any ethical issues about this scenario/commercial ??? DroppingJaws.com understands the uses of alcohol to provide a spark to an environment. The hospital, really the hospital , the last thing most people want to see is a doctor operating or diagnosing a loved one, family member, friend while under the influence of alcohol. Where are the advocates like M.A.D.D Mothers Against Drunk Drivers, S.A.D.D. Students Against Drunk Drivers, and other anti alcohol organization with their signs and angry letters??? DroppingJaws.com can’t be the only ones that find this commercial disturbing. Many people may say “ligthen up” and our response is would you let a friend drive drunk? We were taught in the late 80’s and the early 90’s anti drunk driving campaign “Friend don’t let friends drive drunk”. What about their physicians? The next campaign should be “Friends don’t let physicians operate drunk” or under the influence. Employees in the advertising/promotion industry knows that advertising/promotions are one of the most often criticize areas of marketing. Those in management that pull the trigger on advertising campaigns must exercise their ethical judgement when dealing with questionable content that affects the public. Many consumers don’t understand the time and research involved in planning and ad campaign. The viewing public hasn’t a clue about how ad campaigns are created specifically by the advertised company to meet the marketing objectives. Many of these advertised companies contract their advertising dollars to advertising companies, for commercials formatted to persuade not to promote good decision making. The only goals in a lot corporate organizations is to get consumers to become patronizing customers. Let’s not throw ethics into the wind, while we pursue the great acclaim the comes with a successful marketing campaign. Medical Malpractice is a very serious matter especially in the United States, who has the most lawyer per capital in the world ( 1 lawyer per 256 American citizen). For a commercial to mock the integrity of doctors, nurses, and surgeons around the U.S. is a travesty. This commercial has no boundaries or taste. Shock value is one thing but to discard the well being of another individual is sad and scary. If you think DroppingJaws.com find out the punishment for anyone who practices in the medical field while under the influence. So ask yourself would you want a doctor leaving happy hour at the neighborhood pub or as the commercial portrays having “happy hour” in a patients hospital room before they operate on you? It’s a funny commercial but what does it say about the boundaries of ethics in the pursuit of sales.